About the studio

We were tired of agencies that
decorate instead of deliver.

Demand Gen Studio is a marketing consultancy, led by Osnat Lidor, that collaborates with a group of senior B2B SaaS marketing operators who got sick of the agency model — pitch decks, account managers, junior staff hidden behind polished status reports, six-month "discovery" phases that delivered a Notion doc.

We work differently. The person you meet on the intro call is the person doing the work. Every engagement is a 90-day sprint with a single owner and a single number on the wall: pipeline created.

We've built demand engines at Series A through Series D SaaS companies across AI, mar-tech, HR-tech, 3D, eCommerce AI, Data-tech, Real-tech and more. We know what works at $1M ARR, what breaks at $20M, and what's a complete waste of time at any stage.

"Pipeline is the only metric that matters. Everything else is a means to it, or it's vanity."

Senior only

No account managers, no interns. The operator pitching you is the operator building it.

Pipeline-first

One number on the wall. Everything else — MQLs, sessions, opens — is in service of it.

Opinionated

We don't run channels we don't believe in for accounts that aren't ready for them. We'll tell you no.

About Osnat Lidor

I'm a demand generation growth marketer with 20+ years of experience helping B2B SaaS and tech companies turn complex products into stories that sell. My work centers on driving revenue through demand generation, brand building, content flows, and go-to-market strategies that connect product value with real market urgency.