The Journal
Featured
June 5, 2026
Most B2B deals don't die because the lead was bad. They die because the context behind the qualification never made it to Sales.
Osnat Lidor · 6 min read
Recent
Outbound
Your competitors are doing your prospecting for you. Here is how to use it.
May 31, 2026 · 5 min
CRM
A practitioner's guide to what is actually changing in the CRM market, who the real players are, and how to evaluate them without getting buried by incumbent marketing.
May 30, 2026 · 10 min
Case Studies
Case studies fail at the interview, not the page. Here is the three-phase structure and the seven questions that turn customer conversations into proof.
May 30, 2026 · 8 min
Timing in outreach is not random. It is readable if you know which signals to watch for. Here is how to replace guesswork with buyer behavior and reach out with context instead of cold.
May 24, 2026 · 9 min
Strategy
Signal-based marketing is the practice of reaching B2B buyers based on what they are doing, not just who they are. Learn the seven signals that reveal buying intent and how to build a system that acts on them across email, calling, and retargeting.
May 30, 2026 · 12 min
Growth
Pipeline isn't a campaign. It's an engine. Here are the five components every growth-stage B2B SaaS team needs to install before scaling spend.
May 10, 2026 · 6 min
Inbound
Inbound takes 18 months to compound. Most teams quit at 6. Here's how to budget, staff, and measure inbound so the math actually works.
Apr 28, 2026 · 5 min