The Journal
Featured
September 2, 2026
Why 'we tried that three years ago and it didn't work' is one of the most expensive sentences in B2B — and how small, fast experiments can exorcise the ghosts of dead campaigns.
Osnat Lidor · 3 min read
Recent
GTM Strategy
Why 12-month GTM roadmaps collapse under market volatility — and how 30-day micro-experiments, internal velocity, and operational metrics keep your revenue engine moving.
Sep 2, 2026 · 3 min
AEO
Technical foundations matter for answer engine optimization, but infrastructure alone won't rescue hollow content. What AEO really requires.
Aug 23, 2026 · 3 min
B2B SaaS
Why marketing and sales drift apart in early-stage B2B companies — and how to realign marketing around qualified meetings, ICP, and revenue impact.
AI
AI credits are quietly blowing up marketing budgets. Five operational changes to treat tokens like real money and tie every automated action back to pipeline.
Jul 10, 2026 · 5 min
Demand Gen
Most B2B marketing teams excel at demand capture. The problem is that 95% of the market is not in motion. Here is how to build a balanced demand creation program.
Jun 27, 2026 · 8 min
Frontend prototyping tools let anyone fake a working AI product in an afternoon. Here are the demo tricks vendors use to hide the missing backend — and the questions that expose them before you sign.
Jun 25, 2026 · 6 min
Pipeline
Most B2B deals don't die because the lead was bad. They die because the context behind the qualification never made it to Sales.
Jun 5, 2026 · 6 min
Outbound
Your competitors are doing your prospecting for you. Here is how to use it.
May 31, 2026 · 5 min
CRM
A practitioner's guide to what is actually changing in the CRM market, who the real players are, and how to evaluate them without getting buried by incumbent marketing.
May 30, 2026 · 10 min
Case Studies
Case studies fail at the interview, not the page. Here is the three-phase structure and the seven questions that turn customer conversations into proof.
May 30, 2026 · 8 min
Timing in outreach is not random. It is readable if you know which signals to watch for. Here is how to replace guesswork with buyer behavior and reach out with context instead of cold.
May 24, 2026 · 9 min
Strategy
Signal-based marketing is the practice of reaching B2B buyers based on what they are doing, not just who they are. Learn the seven signals that reveal buying intent and how to build a system that acts on them across email, calling, and retargeting.
May 30, 2026 · 12 min
Growth
Pipeline isn't a campaign. It's an engine. Here are the five components every growth-stage B2B SaaS team needs to install before scaling spend.
May 10, 2026 · 6 min
Inbound
Inbound takes 18 months to compound. Most teams quit at 6. Here's how to budget, staff, and measure inbound so the math actually works.
Apr 28, 2026 · 5 min